One of the worries that deters accomplished people from pursuing their bright idea for a business, is the fear that the concept is ‘not unique enough.’ Entrepreneurs, regardless of the product or industry, need comfort with some risk and the patience required to succeed over time.
It can take skill, focus, and a little bit of magic!
Just ask Rachel Kelsey, my former colleague and Co-Founder of Cutty’s in Brookline. Read my interview with Rachel, “Yes, Your Business Can Stand Out and Win!” to learn how she and her hubby created a perfect formula for their sandwich shop to gain national acclaim. http://www.momshierarchyofneeds.com